Advancing Nonprofit Capacity

Widening Your Social Media Reach

Thank you to social media guru Barb Wilson, owner of SM3, for today’s blog.

If you have been around the block in the Social Media, you know there are a smorgasbord of choices and platforms. Sometimes it can be quite overwhelming when you are trying to find the right mix of platforms to be using when you are trying to reach all of your potential customers. Do you have to be on all of them to do that? Does a sense of frustration set in when you begin to think about it?

The first and most important step is to figure out you target market and age group for your business or brand. Once you have done that, the task becomes much easier! Why waste your time and resources on platforms that aren’t bringing any value to you?

People migrate to newer platforms often times for the glitz, glamour and the shiny newness of the product, but do they always stay? Often times as business and brand owners, we need to evaluate if that shiny new platform is right for us. We also need to remember that not all platforms are a good fit.

Let’s look at some information from the Pew Research center from 2016 (http://www.pewinternet.org/2016/11/11/social-media-update-2016/)

For the foreseeable future, Facebook will always be leading the way for the platforms and as we have previously discussed, Facebook is looking to cement that with their one stop shop approach.  79% (nearly 8 of 10) of internet users are using Facebook regularly. There had been a trend of teens going away from Facebook, but that trend has appeared to turn around with more teen age users siting more frequent use of the platform. The big difference in numbers is coming from the adults 65 or older show that 62% of all internet users in that age group are now on Facebook!

Let’s look at some numbers for the other bigger volume SM platforms.  Twitter has a usage rate of about 25% of internet users worldwide. That number in the U.S. is at about 21%. For LinkedIn the numbers are 29% worldwide and 25% for the U.S. 32% of users worldwide use Instagram with a U.S. number of about 28%. Just for some perspective here is the worldwide numbers for the internet users- 3,731,973,423(http://www.internetworldstats.com/stats.htm) and U.S users- 286,942,362 (http://www.internetlivestats.com/internet-users/us/).

Now let’s look at how people are using multiple platforms:

Obviously, there are lots and lots of numbers to digest. But this is where having a good social media marketing plan becomes more evident. If you feel like you may need some help, SM3 is here to offer you support. Call 419-340-9856 or email info@yoursm3 and we would be happy to assist you!

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